BRAND CLARITY OFFERINGS
Our positioning is alignment. Our promise is Brand Clarity. Below is a range of ways we support that.
FACILITATING BRAND CLARITY
A session that many have had before—but never this way. The Jayne Agency Brand Strategy methodology has been proven globally over 16 years, tested on more than 4K businesses ranging from $20K to $2BB in revenue. Grounded in a commitment to evidence-based brand building, our method serves the business’s goals, culture, and market share in an objective way. Engineers, industrialists, manufacturers, and inventors find comfort, education and empowerment in our particularly engineered process. Artists, visionaries, humanitarians, and thought leaders find confidence in our user-centered approach that leads to clear validation. No matter where you hail from, with this team-building, alignment, and collaboration you’ll find your business’s brand clarity—and your own. Welcome to the Clarity Economy.
Step One
JAYNE AGENCY’S BRAND STRATEGY SESSION
In this eight-hour expertly guided session, we invite, poke, frustrate, and annoy you (sorry, not sorry) through an intensely facilitated strategic exploration and intake of the 10 evidence-based elements of your brand. We call these 10 foundational elements the, ‘10 Assets of a Brand Platform.’
Step Two
PIECING THE BRAND PLATFORM TOGETHER
Jayne Agency strategists integrate all points of feedback (real-time and post-session), including conflicting ones, and develop a “devil’s advocate” approach for each asset individually and your brand platform as a whole. This process includes refinement, consolidation, cross-checking, challenging, pressure testing, and creating relevant alternatives for each section. This differs from other brand strategy firms in that your brand platform is entirely constructed from your company’s provable reality, not our opinions or “new ideas.” What you get is a renewed sense of value and inspiration from what YOU’VE built, inherited, grown, or innovated.
Step Three
CONFIRMING ALIGNMENT
In the Brand Platform R2 Presentation, the purpose is to review your company’s revised platform (60 pages consolidated to 16) as a team. Your role is to be critics of the concept, spirit, and specifics. Things will be wrong, things will be new, things will be uncomfortable—yet unmistakably aligned with your brand of awesome. What you get is a fresh perspective rooted in legacy and accuracy.
Your team identifies what is meaningful in what is emerging as your brand’s current and future state. What doesn’t sit right? What is unfinished? What needs to be tweaked? This is where your team and the Jayniacs collaboratively kick the tires and refine the grit and detail of each of the 10 assets within the platform. This is also where Jayne identifies gaps in accuracy or evidence-based information.
Step Four
COMPLETED BRAND PLATFORM
We take the feedback from that meeting, refine it one more time over the course of one last week. We return with a final presentation for approval and any remaining minor edits. This finalizes your brand platform, giving you the ability to take a giant leap toward brand clarity.
What you get is THE handbook of your business’ DNA—usable insights that drive dependable, repeatable, scalable revenue with an action path for your top three marketing priorities so you can get moving immediately. Some you’ll be able to take care of within your company’s resources, some you’ll ask us to handle, and some we’ll provide support for finding the right fit for your barriers and strategies
The platform not only clarifies your brand’s direction but also ensures consistency and alignment across your organization.
BRAND
STRATEGY SESSIONS
BRAND EDUCATION
INTEGRATED BRAND EDUCATION AND DEVELOPMENT SOLUTIONS
PITCH IN THE R.A.W.
Real. Authentic. Worthy. Empowerment for collective brand intelligence and momentum for groups larger than 10 people. Business leaders gain pitch education for best practices, and then have the opportunity to hone and sharpen pitch skills in real-time for feedback.
CUSTOM PROGRAM DEVELOPMENT
Identification of business goals and needs for precision-based custom solutions. Leveraging Jayne Agency methodologies and education to create impact of all sizes.
CLARITY UNIVERSITY
Want access to Jayne's methodology for building your brand strategy, but want to do it on your own? Clarity University is a "cost efficient" high performance four-week brand strategy program that provides business leaders with the education, tools, support and community they need to unleash brand clarity on their terms, time and budget. Includes crafting positioning, promise, support, tone, and personality, as well as message testing. Use The Assessment Tool to find the package right for you, check out our testimonial videos and book your seat all right here, 24/7.
ADD-ON CONSULTING
Clarity University add-ons for sustainable progress post-program graduation. Ranges from additional support services to additional modules & sessions, and more.
CLIENT
SERVICES
MEETING THE NEEDS OF CLIENTS
FROM STRATEGY TO EXECUTION
BRAND STRATEGY SESSION
The single point of ignition for any client relationship at Jayne Agency. All partnerships begin by establishing the brand platform and the 10 essential brand assets.
MARKETING PROJECTS
Leverage the brand platform and Jayne agency on a project by project basis to start making an impact in the marketplace.
MARKETING RETAINERS
Leverage the brand platform and Jayne agency through an ongoing relationship. Marketing retainers can be pure strategy, or full-scale project execution for a set of deliverables making impact in the market over time.
FRACTIONAL CMO RETAINER
Gain all things marketing on behalf of an organization from strategy to execution. Feedback, guidance, suggestion and analysis, along with the actual project deliverables.
RESEARCH
Cut through the noise of uncertainties around your client’s audiences and communications through qualitative to quantitative research. Lock down data-driven decision making based on facts and insights.
Turn brand strategy into impact
SPEAKING ENGAGEMENTS
BRING BRAND CLARITY TO YOUR BUSINESS, YOUR COMMUNITY OR YOUR MEMBERS
Leverage Jayne Agency’s brand strategy thought leadership across a range of topics and events, in-person or virtual. Choose from the list below, or work with a Jayniac to create a custom thought leadership solution that meets the needs of both your business and your audience.
BRAND STRATEGY TOPICS THAT INFORM AND EMPOWER:
• The fundamental 10 assets of a brand platform
• Women and leadership / authentic leadership
• Increasing the power of the the buy-and-sell cycle within the supply chain
• Elevating the diverse supply chain*
• Engagement through brand strategy and storytelling*
• A better time to horizon - brand and venture capital*
• Customized brand strategy topics available upon request
Let’s create content that engages your audience, builds community, and drives loyalty.
HIRE BROOKE FOLEY, CEO OF JAYNE AGENCY TO GAIN WORLD CLASS INSIGHTS AND BRAND CLARITY THROUGH:
• Keynotes
• Panels or moderator roles
• Judgeship—for creative, marketing and business pitch
• Podcasts
• Guest teaching or guest speaking for academia
CONTENT PARTNERSHIPS
JAYNE AGENCY CONTENT PARTNERSHIPS AND PLATFORMS THAT BUILD COMMUNITY
Looking to deliver educational content on brand strategy and marketing that engages your audience and drives lasting value? Jayne Agency combines proven expertise with strategic content development to create experiences that don't just get read, viewed, or listened to—they get used. Our tools-focused approach transforms content into actionable resources and experiences that create impact—content so valuable your audience will engage with, download, reference, and return to again and again.
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With a unique perspective on both sides of the buy-and-sell cycle, we develop branded content and branded content experiences that resonate with audiences, business owners, and leaders across the spectrum. Whether you need a single article or a strategically crafted event series, we help you deliver consistent, compelling content that is rooted in brand clarity, builds trust, and drives audience loyalty.
*To request a white paper on this topic, contact us
ACTIONABLE THOUGHT LEADERSHIP