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(RE)meter
Multiple enterprise-level “testers” turned buyers
PROBLEM
No way to sell/explain the product in a way that felt valuable
APPROACH
Stabilized the user experience (Bootstrap, built on proprietary code mixed with open-source) and developed a brand that was relevant
NIMBLE PROCESS
Developed name, brand, credit score rating, trade show materials and marketing materials while parallel pathing the user experience
INNOVATIVE SOLUTIONS
Built a brand AROUND the credit score and data platform so that additional products could be innovated – on a subscription service
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