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MicroAutomation
Emergency Operations Solution
PROBLEM
Very niche audience with hard to engage personas
APPROACH
Use Research, Critical Insights and Strategic Imperatives to guide marketing cycle and tap the unspoken emotional driver of all Public Safety Answering Points (PSAPs): Peace and calm through any transition
NIMBLE PROCESS
Create a marketing tool, virtually, as an integrated team
INNOVATIVE SOLUTIONS
Allowing prospects to investigate the product through four different ways
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