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County Care
150K+ Applications completed
PROBLEM
Needed to sign up 130K applicants
APPROACH
Use real people from the ER to create an emotional connection
NIMBLE PROCESS
Secured award winning resources with respect to a 501(c)(3), and leveraged existing properties as the most valuable media resource available
INNOVATIVE SOLUTIONS
Developed a new way to talk about insurance, the cost of it, and who paid for it in a way that crossed all cultures and racial boundaries
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