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Meatheads
Turned a “No way” into 79% willingness to try
PROBLEM
Needed to shift their brand to best represent their values
APPROACH
Change the way fast casual dining talked about made to order
NIMBLE PROCESS
Cut to the chase — redesigned the brand platform and identity within an 8 week period
INNOVATIVE SOLUTIONS
By removing negative connotations and infusing positive ones, the logo remained “the same” to the average eye but created a whole new emotional connection
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