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Syncrofy
$850K in new sales within the first 6 months of repositioning
PROBLEM
Had trouble getting prospects to move past intial sales process – they didn’t believe the EDI self service software was real
APPROACH
User research on both adopters and decliners
NIMBLE PROCESS
Recommended a digital only sales kit
INNOVATIVE SOLUTIONS
Very short video clips were used to bring proprietary user experience of self-service to life
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