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Willow
From non-existent to award-winning
PROBLEM
Spun off new opportunity with no brand identity or platform, just reputation
APPROACH
Develop a brand that exposed the layers and depths to their research methodology
NIMBLE PROCESS
Leveraged Willow’s unique “winnowing” as a basis for the brand. Brand Strategy in less than 2 weeks Identity in less than 6.
INNOVATIVE SOLUTIONS
An award winning tone and personality that is demonstrated across the logo, website and entire system
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