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Big Lots!
3X More shopping in store
3X More shopping online
PROBLEM
No e-commerce in 2013 – needed to catch up
APPROACH
Start with 13M current loyalty customers to develop personas for e-commerce build
NIMBLE PROCESS
Delivered 2 weeks early by designing mobile before desktop
INNOVATIVE SOLUTIONS
Built a shopping experience centered around the thrill of search, directly aligning with her persona
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