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Hornitos
83% Open rate. 79% Attendance.
PROBLEM
Hornitos was a globally renowned mixing tequila, but in the U.S., bartenders overlooked it, preferring familiar brands.
APPROACH
Create a consumer (and bartender) event around mixology - make the tequila and its flexible nature unforgettable.
NIMBLE PROCESS
Training NYC Bartenders live as a means to force education and mixology usage
INNOVATIVE SOLUTIONS
Branded mixology handbook developed to further engage bartenders and consumers post event
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