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Hornitos

83% Open rate.   79% Attendance. 

PROBLEM

Hornitos was a globally renowned mixing tequila, but in the U.S., bartenders overlooked it, preferring familiar brands.

APPROACH

Create a consumer (and bartender) event around mixology - make the tequila and its flexible nature unforgettable. 

NIMBLE PROCESS

Training NYC Bartenders live as a means to force education and mixology usage

INNOVATIVE SOLUTIONS

Branded mixology handbook developed to further engage bartenders and consumers post event

Let’s make your success the next story we tell

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