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Graphix 2 Go
Differentiate in a crowded category, secure new enterprise clients
PROBLEM
Needed differentiation in a crowded category
APPROACH
Reveal hidden company information to create a differentiation story
NIMBLE PROCESS
Utilize a 1-day branding session to capture natural footage to build a competitive storyboard for a company introductory video
INNOVATIVE SOLUTIONS
Use subtle cues to emphasize key business support points, while bringing to life a newly identified differentiator that set them apart in the promotional items category
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