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Ella: Know Who You Are
Launch a personal brand secure celebrity day rates
PROBLEM
Needed to establish personal brand
APPROACH
Evolve Tuck’s renown Ella L.J. Bell Smith’s personal brand into celebrity status nationally
NIMBLE PROCESS
Leveraging Ella’s natural event calender to create a marketing plan’s worth of content
INNOVATIVE SOLUTIONS
Separate Ella’s personal brand from Tuck School of Business, as well as ASCENT (her 501c3), to create a more powerful draw for all 3 organizations
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