Big Lots!
3X More shopping in store
3X More shopping online

PROBLEM
No e-commerce in 2013 – need to catch up

APPROACH
Start with 13M current loyalty customers to develop personaes for e-commerce build

DISRUPTIVE THINKING
Reduced development costs by $1.2M

NIMBLE PROCESS
Delivered 2 weeks early by designing mobile before desktop

INNOVATIVE SOLUTIONS
Search bar obsession — set a trend that she really prefers

 

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