Big Lots!
3X More shopping in store
3X More shopping online
PROBLEM
No e-commerce in 2013 – need to catch up
APPROACH
Start with 13M current loyalty customers to develop personaes for e-commerce build
DISRUPTIVE THINKING
Reduced development costs by $1.2M
NIMBLE PROCESS
Delivered 2 weeks early by designing mobile before desktop
INNOVATIVE SOLUTIONS
Search bar obsession — set a trend that she really prefers