PROBLEM
Competing in an industry shootout

APPROACH
Leverage the most valuable asset—the people

DISRUPTIVE THINKING
Make Echo’s primary differentiator into something tangible – and distinctly ownable

NIMBLE PROCESS
Worked hand-in-hand daily with Echo’s internal marketing team

INNOVATIVE SOLUTIONS
1.Unite two cultures over the promise of being “uncomplicators”
2. Created a tangible representation of Echo’s promise