PROBLEM
Had trouble getting prospects to move past intial sales process – they didn’t believe the EDI self service software was real

APPROACH
User research on both adopters and decliners

DISRUPTIVE THINKING
Make the self service aspect of EDI translation the hero of the sale

NIMBLE PROCESS
Recommended a digital only sales kit

INNOVATIVE SOLUTIONS
Very short video clips were used to bring proprietary user experience of self-service to life