PROBLEM
Spun out with no brand identity or platform, just reputation

APPROACH
Develop a brand that exposed the layers and depths to their research methodology

DISRUPTIVE THINKING
Leveraged Willow’s unique “winnowing” as a basis for the brand

NIMBLE PROCESS
Brand Strategy in less than 2 weeks Identity in less than 6

INNOVATIVE SOLUTIONS
An award winning tone and personality that is demonstrated across the logo, website and entire system